WhatsApp marketing pricing

A monthly subscription plus the messages you send, at published rates. No hidden costs, no surprises on the invoice.

Choose your plan by how many contacts you have

Every plan includes unlimited campaigns, industry templates, a team inbox, a keyword bot, the API and connectors, and a GDPR consent register.

The discount applies to the Worbo subscription, not to WhatsApp messages.

Starter

For small businesses just starting out on WhatsApp.

€19 / month

Plus WhatsApp message costs

Choose Starter

What is included:

  • Up to 2,000 contacts
  • 1 WhatsApp number
  • 2 users
  • Campaigns, bot, inbox, API
  • Email support

Grower

For businesses with an active list and regular campaigns.

€59 / month

Plus WhatsApp message costs

Choose Grower

What is included:

  • Up to 10,000 contacts
  • 2 WhatsApp numbers
  • 5 users
  • Starter + reports and export
  • WhatsApp support, Mon-Fri

Business

For teams who work from the inbox every day.

€149 / month

Plus WhatsApp message costs

Choose Business

What is included:

  • Up to 25,000 contacts
  • 5 WhatsApp numbers
  • Unlimited users
  • Grower + onboarding
  • Priority and phone support

A tailored offer for Enterprise

For chains and franchises with over 50,000 contacts. Volume-based rates.

Ask for a volume offer

What WhatsApp messages cost

Messages are paid separately from the subscription, from a prepaid wallet, at the rate for their category. Only delivered messages are deducted from your balance.

What a message costs

Rate per delivered message, excluding VAT
Marketing (campaigns, offers) €0.085
Notifications (orders, reminders) €0.029
Authentication (OTP codes) €0.029
Conversations (replies within the 24 h window)
first 1,000 a month free 		€0.029

How the wallet works: you top up your account, and every delivered message is deducted from the balance. You see usage in real time and get an alert before it runs out. Top up whenever you like. Messages you receive from customers are free.

The API and connectors are included from the first plan. You pay for contacts and messages, not for access to the basic features.

What it would cost you in total

Estimated plan and total cost

Recommended plan: Grower €59

Estimated WhatsApp messages: €873.20

A rough estimate. You only pay for delivered messages.

€932.20 +VAT / month

Frequently asked questions

You get an alert at 20% of your balance and at zero. Marketing campaigns pause until you top up. Messages you receive from customers are not affected.

Yes. Upgrades apply immediately, with the difference calculated on the remaining days. Downgrades take effect at the next billing date.

Yes, €149, once: connecting your number, verifying your business with Meta and setting up templates for your industry. It is included with annual billing.

A message that reached the customer's phone, as confirmed by WhatsApp. Messages to numbers without WhatsApp, or messages that fail, are not charged.

Yes. You pay by card, in lei or euros, and the invoice arrives automatically by email, monthly or yearly. WhatsApp messages appear on the same invoice, from the wallet.

Here are 3 reasons why your business
needs WhatsApp marketing

  • High read rate for WhatsApp messages

    Over 90% of WhatsApp messages get read, most of them within minutes. With email, 20% is a good day. The same offer, seen by 4 times as many people.

  • Win customers back without big ad budgets

    A customer who has already bought costs €0.085 per message, not another paid click. A campaign to 1,000 past customers costs €85 and goes out in 10 minutes.

  • A direct marketing channel to all your customers

    No algorithm between you and your customer. Your message lands in the same list as family and friends, and the reply comes in the same conversation.

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for 14 days

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